- Provide member services / resources
- Enhance city/county collaboration
- Influence city/county government to create business friendly environments
- Become the key provider of leadership and leadership development
- Create solutions for small business needs
- Connect business/ tourism needs
- Develop and maintain an ongoing strategic plan process
- Rallying of strategic alliances
- Develop the right mix of member services
- Be the provider of regional business data and information
- Become the think tank for Walton Area
- Establish and maintain financial stability – create reserve
- Address needs of emerging leaders
- Create a balance between traditional and emerging leaders
